opportunity targeting

As a first step for clients launching new web initiatives or reappraising current ones. we recommend Opportunity Targeting- a service to survey your current business situation and goals, identify web opportunities that you are well positioned to pursue, and the investment and capabilities required to capitalize on them. The aim of this service is to target specific opportunities with a clear understanding of their fit into the "big picture" of your organization and your desired long-term outcomes.

We believe that web development, like other technology-based inovation, needs to create real value and operate under the same rules of sound management as other parts of your organization, beginning with a clear business case answering basic planning questions like:

• Who is the customer?
• What is the service (or product)?
• What customer needs does it satisfy? (customer value)
• Who else will satisfy these needs? (competition)
• How will customers find out about our product? (marketing)
• Why will they buy it from us? (competitive advantage)
• How can they buy it? (channels)
• How does this make money? (business model)

The effort to answer these questions pays dividends not just in more successful web initiatives, but also in directing web efforts towards greater success for your organization as a whole.

Do your web efforts have clear business aims? Are you hitting your targets? Are you getting a good return from your web efforts? Opportunity Targeting assists you to decide how your web applications will contribute to the business, for example by Enhancing service to current customers (customer satisfaction, add-on sales) Reaching new customers Developing new markets for current products/services Strengthening promotion and customer communication Improved efficiency of customer service e-Commerce (web sales and transactions)

Opportunity Analysis

• Target Opportunity definition: outline business case, outcomes desired and value
• Outline purpose, value proposition and business model
• Identify appropriate enabling technology
• Assess current organizational strengths and challenges
• Identify desirable improvements in organization, processes, roles and infrastructure to make innovation successful
• Define innovation mission and scope, outcomes desired and their value to the organization
• Assess readiness and barriers to implementing change
• Preliminary Roadmap for achieving desired outcomes